Strategic sourcing
Where to look, which signals to watch for, and how to build a routine for originating land.
Real Estate Development Is an Art Mentorship · with André Cunha
Learn to find, evaluate, and negotiate land like a professional developer
A practical method, built over 30 years in the market in Brazil and the United States, so you can identify real opportunities, build the feasibility study, and reach the negotiating table with confidence.
Join the mentorshipLimited spots to ensure close, personal guidance.
30 yearsin the real estate market, hands-on
Brazil & United Statesworking across different markets and scales
Sourcing to closingthe full cycle of a real estate deal
Watch before you decide
What the mentorship is, in 2 minutes
Video coming soon
A 2-minute video explaining how the Real Estate Development Is an Art Mentorship works is coming soon.
Does this sound familiar?
The land market can feel closed to those on the outside
You see land every day, but you can’t tell which parcels are worth anything
Without criteria for zoning, buildable potential, and demand, every site looks like an opportunity — and none of them close.
You’ve presented sites and never heard back
Developers dismiss proposals that lack organized information. It isn’t a lack of interest: it’s a lack of professional analysis.
You can’t say what a piece of land is really worth
Without understanding how feasibility is calculated, you negotiate in the dark — and accept too little or ask for too much.
You want to get into development, but don’t know where to start
Scattered content online is no substitute for a method tested by someone who has been structuring deals for three decades.
The mentorship exists to flip the script: by the end, you’ll have a complete process — you’ll know where to look, how to evaluate, how to run the numbers, and how to sit down with owners and developers speaking the language of the people who make decisions.
The “Real Estate Development Is an Art” method
The four pillars you will master
Professional underwriting
How to interpret zoning, documentation, surroundings, the market, and buildable potential.
Smart structuring
How to connect product, costs, revenue, capital, and the land-acquisition model.
Negotiation & sale
How to present value and negotiate with owners, investors, and developers.
The program, step by step
What you will learn
How to find land with potential
Sourcing criteria, reading the city, opportunity signals, and organizing a pipeline of sites.
How to analyze zoning and buildable potential
Zoning, planning parameters, restrictions, and assumptions for a first technical read of the land.
How to build a real estate feasibility study
Product, sellable area, costs, revenue, sales pace, margin, and deal sensitivity.
How to negotiate with owners and developers
Structuring the approach, sale, land swap, presenting the site, and building a balanced negotiation.
How to present a real estate opportunity
Organizing documents, neighborhood data, product hypotheses, and the information that supports decision-making.
Transparency first
Who it is for — and who it is not
It is for you if:
- You are a broker and want to work in the land market, where commissions are higher
- You own land and want to understand its real value before negotiating with developers
- You are an investor or market professional who wants to evaluate opportunities with rigor
- You want to become a developer and need a structured path
It is not for you if:
- You are looking for a promise of getting rich quick or a magic formula
- You do not plan to invest time in applying the method in practice
- You expect to be handed ready-made land instead of learning to find it
Who leads the mentorship
André Cunha
Broker, developer, and real estate developer with 30 years of experience across several Brazilian states and in Florida, in the United States.
He holds a degree in Business Administration from PUC-Rio, a graduate degree in Corporate Finance from IBMEC-RJ, and a Master’s in Real Estate Development and Urbanism from the University of Miami.
Founder of Ayty Realty and Director of New Business at Alfa Realty, he works daily in land sourcing, feasibility, and negotiation — what you learn in the mentorship is exactly what he applies in the market today.
Investment
Choose how you want to begin
Complete program
Book + Online Course + Mentorship
- Printed Real Estate Development Is an Art book — a practical day-to-day guide
- 4 recorded modules of 1 hour each, with PDF materials
- Decision matrices and feasibility spreadsheets in Excel
- Exclusive bonus: real field footage of land sourcing and sales, with updates included
- Mentorship with guidance to apply the method to your own context
- All 4 pillars: sourcing, underwriting, structuring, and negotiation
- Lifetime access to all digital content
$595
or 6× of $99 interest-free on credit card · Pix and bank slip available (billed in BRL)
Join the mentorship
Atendimento individual
1:1 Mentorship
Exclusive guidance tailored to your moment: a specific project, a site under negotiation, or the structuring of your business. Spots are limited and begin with a preliminary conversation.
$995
Apply for a spot
Secure purchase: under art. 49 of the Brazilian Consumer Protection Code, you have 7 (seven) calendar days, counted from the contract or from receiving the product, to exercise your right of withdrawal and request a full refund of the amount paid. Ayty Realty · CNPJ 45.316.603/0001-35.
Prices are shown in US dollars (USD), approximate, converted from the reference price in Brazilian reais (BRL) at the Central Bank PTAX rate and subject to change without notice; billing is processed in BRL. Up to 6× interest-free installments on credit cards. The printed book ships throughout Brazil, with delivery time and shipping shown at checkout; digital content is released after payment confirmation. Distance purchases carry a 7-day (seven-day) right of withdrawal under art. 49 of the Brazilian Consumer Protection Code. Ayty Realty · CNPJ 45.316.603/0001-35.
Frequently asked questions
What you need to know before joining
Do I need experience in real estate?
No. The content presents the fundamentals progressively. Those already working in the market use the mentorship to organize and deepen their processes.
How does the mentorship work in practice?
The mentorship consists of 4 recorded modules, 1 hour each, accompanied by PDF materials, decision matrices, and feasibility spreadsheets in Excel. You also receive the printed Real Estate Development Is an Art book — a practical day-to-day guide — plus bonus videos with the real routine of land sourcing and sales, updated periodically in the members’ area.
How long do I have access to the content?
Access is lifetime. That includes the 4 modules, the supporting materials, and updates to the bonus videos, added over time at no additional cost.
Is it useful for someone who wants to sell their own land, not develop it?
Yes. A large part of the method is precisely about understanding how a developer sees and calculates the value of a site — which puts the owner in a much stronger position at the negotiating table.
What is the difference between the complete program and the 1:1 mentorship?
The complete program delivers the entire method with group guidance. The 1:1 mentorship is individual and tailored to your specific case — ideal for those who already have a project or a site in progress.
How does payment work?
Credit card in up to 6 interest-free installments, Pix, or bank slip. After reaching out on WhatsApp, you receive a secure payment link to complete your enrollment.
The next step is yours
A year from now, you could still be looking at land without knowing what to do with it — or you could be negotiating your first deal
Get in touch now. The first conversation carries no obligation: it is meant to understand your situation and confirm whether the mentorship is the right fit for you.
Join the mentorship